STRATEGIC MARKETING CHALLENGES

Sample:



STRATEGIC MARKETING CHALLENGES

EXECUTIVE SUMMARY
The operation of business on a global scale requires that firms should cultivate their international business by respecting the national differences in the countries where they expand to. This is what Nando had failed to observe. It has rigidly and excessively stuck to its corporate culture exhibited in South Africa. It failed to note that South African’s national culture is not the same thing as what applies in countries in European and Asian states.
Also, the Nando’s management in the South African headquarter had given no room for the management of its firms in other countries to operate freely; this has given them no room for innovative strategic marketing planning in observance to the environment in which they operate in. the national culture of South Africa has greatly influenced the corporate culture of the Nando’s organization and it thus constituted a negative impact when its adherence and transfer to other national culture that is not compatible, led to the unprofitable business operations in these countries.
The level of competition in the fast food industry in contemporary times is getting tense, with expansion in big firms and new entrants to the business.
Thus for organization like Nando the need to observe people’s custom, taste, national culture in carrying out its strategic marketing this is germane for their effective and successful operations as they expand the business.


Number of Pages: 9
Numbers of References: 8
Price: $45
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