RESEARCH PROPOSAL:
BUSINESS MERGER IN INTERNATIONAL ORGANIZATION: IMPACT ON HUMAN AND EFFECTIVE BUSINESS MANAGEMENT (A CASE STUDY OF SONY/BMG MERGER)
1.0 INTRODUCTION
1.1 BACKGROUND TO THE CASE STUDY
Some business organization in a bid to compete favorably with other blue chips and guilt edge companies, have resorted to merging with other companies. Business merger is used as a means of consolidating and strengthening the financial, managerial, and material base of the merged organizations. In this view Steven and Louis (1990:17), has it that “A firm acquires another for the same reasons that one firm would merge with another or that one firm would enter into a joint venture with another firm. It is the debenture with another firm’s potential profitability through the use of or sharing of another firm’s expertise.”This research study would use SONY-BMG merger as a case study. ..........
Number of Pages: 6
Numbers of References: 4
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