MARKETING MIX OF KPIX-5 TELEVISION STATION

Sample:


MARKETING MIX OF KPIX-5 TELEVISION STATION

INTRODUCTION
The operation of business organization centered round its customers. The product, price, promotions and distribution network (place), mostly referred as the 4Ps of marketing, are focused on customers and how to satisfy them and make them continue their patronage with the organization. Customers satisfaction and winning their trust goes a long way in determining the success rate of a organization. Marketing involves the process of strategizing in bringing goods and services to consumers when and at the price needed. Thus, strategic marketing entails that the organization carries out an effective planning that would coordinate the whole marketing operates of the organization and make it adapt to its environment through effective utilization of available resources. Thus, the different marketing strategies ; pricing strategy, distributive strategy, promotional strategy, sales strategy, product creation and branding strategy, inter alia, these are synchronize in meeting the marketing objectives of the organization. “Strategy is concerned with effectiveness rather than efficiency and is the process of analyzing the environment and designing the fit between the organization, its resources and objectives and the environment” (Proctor, 2000).


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