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STRATEGIC BUSINESS ANALYSIS CASE STUDY
(CASE STUDY OF SOUTHWEST AIRLINE)
ANALYSIS OF SOUTHWEST AIRLINE ORGANIZATION’S POTENTIALS
Southwest Airline is a United States airline carrier that provides air-traveling services to its customers who are made of businesspersons and passengers traveling on normal routine air travel. The airline began operation since 1971 when it started operating the license it got for incorporating its air traveling organization in 1967. The organization was formally promoted by Rollin King, a San Antonio, Texas entrepreneur. This is made possible by a legal practitioner, Herb Kelleher. With the managerial skill of Lamar Muse the organization kicked off its operation. This trio contributed the finance to promote the airline organization with a sum of $560,000. The organization started operating in June 1970, where it initiated it 6 round-trip from Dallas to San Antonio, and 12 round-trip from Houston and Dallas...........
Number of Pages: 24
Numbers of References: 13
Price: $110
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