International Marketing

Sample:


International Marketing

EXECUTIVE SUMMARY
The operation of business on a global scale requires that firms should cultivate their international business by respecting the national differences in the countries where they expand. The NEXT Retailing business is an effective medium scale business operating in UK, with the intension of expanding its operations to international countries. It has started expanding its business operation to nearby European countries; there is still the need to franchise to other continent to make the organization a multinational company in the clothing industry.
The corporate culture exhibited by NEXT retailing organization is that which is accustomed to the UK environment, and this also can be accommodated in nearby European countries; thus, it becomes difficult to extend this to other continent as Africa, Asia, and Arabian countries, where the people way of life is different, and their dressing code and styles.......

Number of Pages: 12
Numbers of References: 12
Price: $110
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