ANALYSIS OF RELATIONSHIP MARKETING ISSUES (A CASE STUDY OF DELL INC)

Sample:

ANALYSIS OF RELATIONSHIP MARKETING ISSUES (A CASE STUDY OF DELL INC)


INTRODUCTION
Marketing management involves all functions of analyzing, planning, implementation and control of programs that are aimed at creating, building and maintaining the mutual beneficial exchanges and relationships with target markets to achieve organizational objectives. The marketing objectives, thus is to bring about the increase in sales volumes, the expansion of distributional channels and networks, the reduction of expenditures associated with sales, adopting strategies to position the organization to better compete with its rivals, introducing innovative pattern in buying, sales promotion, and above all giving satisfaction to customers in order to win their continual patronage in the organization. Thus through an effective relationship development with customers these marketing objectives are made easy to attain. The marketing of a product in contemporary times has become a systematic approach that requires every step to be studied, simulated and then be effected.



Number of Pages: 12
Numbers of References: 18
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