Sample:
STRATEGIC MANAGEMENT: A CASE STUDY OF OSIM INTERNATIONAL LTD, AND AIR CHINA
THE GENERAL ENVIRONMENT IN WHICH OSIM INTERNAMTIONAL ORGANIZATION OPERATES IN
OSIM International is a world leading organization in healthy lifestyle products. The organization started in a humble capacity in 1980, where it was selling general household goods in Singapore. The success story of the organization has now made it a household name in healthy lifestyle industry. OSIM presently have a global network of firms in 27 countries. The organization first entered China in 1993 and as at October 2020, it has 82 retail outlets in 17 key cities in China. And with a plan to double the number of outlets to 150 by end of 2003 (OSIM Inter national LTD, 2002).The organization in February 2006, announces a full year results for financial year 2005, with a net profit increase by 53% to $46.7 million, while turnover grew 51% to $502.5 million. The organization operates an effective strategic management targeted to enhance quality life of its esteemed customers with its four focuses, which include: Health Focus, Hygiene Focus, Nutrition Focus, and Fitness Focus (OSIM, 2006). The organization’s Health Focus is about making the right choices and managing a healthy lifestyle for its customers......
Number of Pages: 9
Numbers of References: 15
Price: $65
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