STRATEGIC MARKETING OF INNOCENT DRINKS ORGANIZATION

INTRODUCTION
Strategic marketing entails that an organization utilizes its resources in adapting with the changes in the marketing environment in which it operates. For an organization to gain competitive advantage over its rivals it need to cultivate and implement a marketing strategy that would make it capture consumers to its products in the mist of other competitive goods. In an ever increasing competitive global business arena, the need to strategies and be in tune with current trends in an industry where an organization operates, this is very germane to the success level the organization would attain. Strategic marketing entails that the organization carries out an effective planning that would coordinate the whole marketing operates of the organization and make it adapt to its environment through effective utilization of available resources. Thus, the different marketing strategies ; pricing strategy, distributive strategy, promotional strategy, sales strategy, product creation and branding strategy, among others, these are synchronize in meeting the marketing objectives of the organization. The strategic marketing and management pattern goes to reflect the structure of the organization. This goes to imply that an organization that is service based tends to adopt strategies that are in tune with services it renders.

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Numbers of References: 10
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