DATA MINING TECHNOLOGY AND ETHICS IN THE BUSINESS WORLD

INTRODUCTION
In contemporary business operations, the need to have adequate data for executing business organization planning process is germane for effective business operation. The need to inculcate data mining in the business planning process is to enable organization tackle the uncertainties and risks associated with vicissitude in patterns and ways of doing business. The generation of information and using such as the right time enables adequate planning and forecasting. Hidden data about how to plan for an organization customers; market research on customers behavior and buying pattern; credit cards and insurance fraud detection; and financial planning, these are made available for planners and data miners for effective use. Thus, in effective rivalry competition in a stiff industry a valid database is required for planning to curve a niche for an organization.
CONCEPTUALIZATION OF DATA MINING
What is data mining?Data mining entails the systematic utilizing of past data of activities within an organization in planning and projecting for future activities in an organization.

Number of Pages: 18
Numbers of References: 16
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